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JustWorksCMR >>> New Website Discovery Questions

Writer's picture: Simon WilcoxSimon Wilcox



Here are key discovery questions to ask during the website design process to gather requirements and set clear goals:


1. Business Goals & Objectives

  • What is the primary purpose of the website? (e.g., brand awareness, lead generation, sales, information)

  • What are your short-term and long-term goals for the website?

  • How will you measure the success of this website? (e.g., traffic, conversions, engagement)


2. Target Audience

  • Who is your target audience? (e.g., age, gender, profession, income level)

  • What problems does your audience face, and how does your business solve them?

  • What actions do you want visitors to take on the website? (e.g., contact you, make a purchase, sign up)

  • Do you need accessibility considerations for any specific audience needs?


3. Branding & Design Preferences

  • Do you have an existing logo, color scheme, and branding guidelines?

  • What kind of look and feel are you aiming for? (e.g., modern, corporate, creative, minimalistic)

  • Are there any websites you admire and why?

  • Do you have specific fonts or visual elements that should be included?


4. Content Requirements

  • What type of content will you feature? (e.g., text, blogs, videos, case studies, testimonials)

  • Do you need help with content creation or updates?

  • Will you include downloadable resources (e.g., eBooks, PDFs)?

  • Do you need a blog or news section?


5. Features & Functionality

  • What key features do you need? (e.g., e-commerce, forms, search bar, chatbots, booking systems)

  • Do you require integrations with third-party platforms (e.g., CRM, email marketing tools, payment gateways)?

  • Should the site support multi-language functionality?

  • Do you need user accounts, memberships, or restricted areas?


6. Technical Details

  • Will you need domain registration or hosting services?

  • Do you have a preferred Content Management System (CMS)? (e.g., WordPress, Shopify)

  • Do you need SEO optimization or analytics tracking?

  • Should the site be mobile-responsive and optimized for all devices?

  • Are there specific compliance or security requirements (e.g., GDPR, SSL, privacy policies)?


7. Maintenance & Updates

  • Who will maintain and update the website?

  • Do you need training for your team to manage the website?

  • How often do you plan to update the content or add new features?


8. Timeline & Budget

  • What is your preferred timeline for completion?

  • Do you have a specific budget allocated for the project?

  • Are there any critical deadlines or launch dates?


9. Competitor Analysis

  • Who are your main competitors?

  • What do you like or dislike about their websites?

  • How do you want your site to stand out?


10. Additional Questions

  • Are there any legal requirements to include (e.g., terms of service, disclaimers)?

  • Do you require social media integration?

  • Are there any marketing strategies tied to the website launch?

  • Software integrations example CRM


These questions help guide the design process, ensuring the site aligns with the client's vision, audience, and business goals.

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