JustWorksCMR >>> New Website Discovery Questions

Here are key discovery questions to ask during the website design process to gather requirements and set clear goals:

1. Business Goals & Objectives

• What is the primary purpose of the website? (e.g., brand awareness, lead generation, sales, information)

• What are your short-term and long-term goals for the website?

• How will you measure the success of this website? (e.g., traffic, conversions, engagement)

  
  

2. Target Audience

• Who is your target audience? (e.g., age, gender, profession, income level)

• What problems does your audience face, and how does your business solve them?

• What actions do you want visitors to take on the website? (e.g., contact you, make a purchase, sign up)

• Do you need accessibility considerations for any specific audience needs?

  
  

3. Branding & Design Preferences

• Do you have an existing logo, color scheme, and branding guidelines?

• What kind of look and feel are you aiming for? (e.g., modern, corporate, creative, minimalistic)

• Are there any websites you admire and why?

• Do you have specific fonts or visual elements that should be included?

4. Content Requirements

• What type of content will you feature? (e.g., text, blogs, videos, case studies, testimonials)

• Do you need help with content creation or updates?

• Will you include downloadable resources (e.g., eBooks, PDFs)?

• Do you need a blog or news section?

  
  

5. Features & Functionality

• What key features do you need? (e.g., e-commerce, forms, search bar, chatbots, booking systems)

• Do you require integrations with third-party platforms (e.g., CRM, email marketing tools, payment gateways)?

• Should the site support multi-language functionality?

• Do you need user accounts, memberships, or restricted areas?

6. Technical Details

• Will you need domain registration or hosting services?

• Do you have a preferred Content Management System (CMS)? (e.g., WordPress, Shopify)

• Do you need SEO optimization or analytics tracking?

• Should the site be mobile-responsive and optimized for all devices?

• Are there specific compliance or security requirements (e.g., GDPR, SSL, privacy policies)?

7. Maintenance & Updates

• Who will maintain and update the website?

• Do you need training for your team to manage the website?

• How often do you plan to update the content or add new features?

8. Timeline & Budget

• What is your preferred timeline for completion?

• Do you have a specific budget allocated for the project?

• Are there any critical deadlines or launch dates?

9. Competitor Analysis

• Who are your main competitors?

• What do you like or dislike about their websites?

• How do you want your site to stand out?

10. Additional Questions

• Are there any legal requirements to include (e.g., terms of service, disclaimers)?

• Do you require social media integration?

• Are there any marketing strategies tied to the website launch?

• Software integrations example CRM

These questions help guide the design process, ensuring the site aligns with the client's vision, audience, and business goals.