
Here are key discovery questions to ask during the website design process to gather requirements and set clear goals:
1. Business Goals & Objectives
What is the primary purpose of the website? (e.g., brand awareness, lead generation, sales, information)
What are your short-term and long-term goals for the website?
How will you measure the success of this website? (e.g., traffic, conversions, engagement)
2. Target Audience
Who is your target audience? (e.g., age, gender, profession, income level)
What problems does your audience face, and how does your business solve them?
What actions do you want visitors to take on the website? (e.g., contact you, make a purchase, sign up)
Do you need accessibility considerations for any specific audience needs?
3. Branding & Design Preferences
Do you have an existing logo, color scheme, and branding guidelines?
What kind of look and feel are you aiming for? (e.g., modern, corporate, creative, minimalistic)
Are there any websites you admire and why?
Do you have specific fonts or visual elements that should be included?
4. Content Requirements
What type of content will you feature? (e.g., text, blogs, videos, case studies, testimonials)
Do you need help with content creation or updates?
Will you include downloadable resources (e.g., eBooks, PDFs)?
Do you need a blog or news section?
5. Features & Functionality
What key features do you need? (e.g., e-commerce, forms, search bar, chatbots, booking systems)
Do you require integrations with third-party platforms (e.g., CRM, email marketing tools, payment gateways)?
Should the site support multi-language functionality?
Do you need user accounts, memberships, or restricted areas?
6. Technical Details
Will you need domain registration or hosting services?
Do you have a preferred Content Management System (CMS)? (e.g., WordPress, Shopify)
Do you need SEO optimization or analytics tracking?
Should the site be mobile-responsive and optimized for all devices?
Are there specific compliance or security requirements (e.g., GDPR, SSL, privacy policies)?
7. Maintenance & Updates
Who will maintain and update the website?
Do you need training for your team to manage the website?
How often do you plan to update the content or add new features?
8. Timeline & Budget
What is your preferred timeline for completion?
Do you have a specific budget allocated for the project?
Are there any critical deadlines or launch dates?
9. Competitor Analysis
Who are your main competitors?
What do you like or dislike about their websites?
How do you want your site to stand out?
10. Additional Questions
Are there any legal requirements to include (e.g., terms of service, disclaimers)?
Do you require social media integration?
Are there any marketing strategies tied to the website launch?
Software integrations example CRM
These questions help guide the design process, ensuring the site aligns with the client's vision, audience, and business goals.
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