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Writer's pictureSimon Wilcox

JWCRM on >>> BigCommerce or Shopify

Both BigCommerce and Shopify are powerful eCommerce platforms, but they cater to different needs depending on your business requirements. Here's a comparison to help you decide which might be better for you:



Shopify

  • Ease of Use: Shopify is known for its intuitive and user-friendly interface. It's beginner-friendly and requires little to no technical knowledge to set up.

  • Customization: Shopify offers a wide range of free and paid themes, and with Shopify Liquid (its templating language), developers can create more customized stores.

  • App Ecosystem: Shopify has a vast app store with thousands of integrations, from marketing tools to inventory management.

  • Transaction Fees: Shopify charges transaction fees unless you use Shopify Payments.

  • Multi-Channel Selling: Shopify makes it easy to sell across various platforms (social media, marketplaces, in-person) and manage everything from one place.

  • Scalability: While great for small to medium-sized businesses, Shopify also has Shopify Plus, which offers solutions for larger enterprises.

  • Support: 24/7 customer support via phone, email, and live chat.


BigCommerce

  • Ease of Use: BigCommerce is slightly more technical, but still relatively easy for users with some experience.

  • Customisation: Offers more out-of-the-box customization options without needing to rely on apps, which reduces additional costs. You can tweak features without needing many third-party apps.

  • No Transaction Fees: BigCommerce does not charge transaction fees on any plans, which can be a major benefit for businesses with higher sales volumes.

  • Built-in Features: BigCommerce has a more robust set of built-in features (e.g., advanced SEO, marketing tools, and product management options), which can be beneficial if you want more control without paying for additional apps.

  • Multi-Channel Selling: BigCommerce also supports multi-channel selling across platforms like Amazon, eBay, and social media.

  • Scalability: BigCommerce is built to handle larger businesses and is often used by enterprise-level companies.

  • Support: 24/7 customer support, similar to Shopify, though some advanced features may require more technical knowledge.


Key Differences

  • Pricing: Shopify has more flexibility for small businesses with cheaper starter plans. BigCommerce tends to be more cost-effective at scale because it includes more features by default and doesn’t charge transaction fees.

  • App Dependency: Shopify often requires you to install apps to add features, which can increase costs, while BigCommerce includes many of these features natively.

  • SEO: BigCommerce has slightly more advanced SEO tools out of the box compared to Shopify, but both platforms perform well in this area.


Which to Choose?

  • If you're starting out and need an easy-to-use platform with lots of third-party integrations, Shopify is likely the better choice.

  • If you're a larger business or expect to scale quickly and want built-in advanced features (without paying for apps), BigCommerce might be more suitable.

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